Congratulations to the Qantas Founders Museum on the launch of its new sound and light experience.
In Qantas’ centenary year, historic aircraft have been converted into high tech, 3D mapped digital canvases for a world-class light and sound experience celebrating Australia’s national carrier’s birth in outback Queensland and rise to a leading international airline.
Visitors can now experience Luminescent Longreach – a spectacular night time light and sound experience designed to delight, entertain, inform, and move.
“There is nothing like this anywhere else in the world, it is an entirely immersive experience that won’t disappoint,” said Qantas Founders Museum CEO, Tony Martin.
The show projects onto 635 square metres of Boeing 747, and was designed, directed and produced over 18 months by global design studio The Buchan Group’s specialist Brand Experience team, who spent over 11,000 hours to create the experience and another 2000 hours on installation.
Luminescent Longreach is projected under the museum’s new Airpark precinct which includes a Boeing 747, 707, Super Constellation and DC3.
“Not only do we have a new evening offering for tourists to encourage them to stay another night in our town, but we have also created the Queensland Performing Arts Centre of the outback, a space to hold a range of cultural, commercial and entertainment events and gatherings,” Tony Martin said.
Qantas Founders Museum is grateful to Iningai custodian Suzanne Thompson for her wonderful show-opening narration and Welcome to Country and to John and Ros Moriarty, and Rachel Taylor of Balarinji for working with The Buchan Group on the Wunala Dreaming sequence and granting the Museum permission to use this magnificent artwork.
Combined the Airpark Roof Project and Luminescent Longreach is a $14.3 million dollar project. The 8000 square metre Airpark roof was fully funded by the Australian Government ($11.3M) and will protect museum-goers and exhibits from the harsh outback sun. The light show is stage two of the project and is supported by the Queensland Government ($3M).
Museum Deputy Chair, Graeme Wills, said the major undertaking elevates the community, not for profit museum to one of the best in the state.
“It’s an important milestone in our Museum’s development to cater to changing and growing tourism markets, while also ensuring the preservation of the Qantas story and the Museum’s precious aircraft,” he said.
Bookings for Luminescent Longreach are essential as spaces are limited. Book the Luminescent Longreach experience here.
Top Image: Tony Martin, CEO, Qantas Founders Museum, Longreach, Queensland. Bottom image: Luminescent Longreach, Light and Sound Experience, Qantas Founders Museum, Longreach, Queensland.