Cultural Attractions of Australia showcases the nation’s most iconic cultural attractions, creating a one-stop source of premium, behind-the-scenes experiences that offer exclusive access to Australia’s creative heart.

Cultural Attractions of Australia is an industry-led collective representing 18 of the nation’s most iconic cultural landmarks. Our members span leading galleries, museums, historic sites, performing arts companies, sporting icons and heritage rail. Together they showcase the depth, diversity and creativity that shape Australia’s cultural identity.

Behind the scenes is at the heart of what we do. We open doors to moments few ever experience — opportunities to meet curators, artists, historians and performers, and to uncover the stories that bring these places to life. These encounters create meaningful, immersive connections that help travellers feel Australia’s history, creativity and heartbeat in a way traditional visits cannot.

As part of Tourism Australia’s Signature Experiences Program, CAOA brings these landmark institutions together to offer premium, curated and trade-ready experiences that elevate any itinerary.

Through our collective, visitors access stories rarely seen by the public — revealing Australia’s cultural spirit in unexpected and unforgettable ways.

Cultural Attractions of Australia Board
Angelique Brcic
Chair I Program Manager I Port Arthur Historic Site
Erin Lightfoot
Vice Chair I Director I Lightfoot i1
Sarah Hitchcock PSM
Secretary I Head Commemoration and Visitor Engagement Australia I War Memorial
Tristan Hoffmeister
Treasurer I Chief Operating Officer | National Portrait Gallery
Alex Cutler
Head of Finance I Sydney Opera House
Mark Hemetsberger
Chief Marketing Officer I Sovereign Hill
Bronwyn Klepp
Head of Marketing | Queensland Art Gallery I Gallery of Modern Art
Julieta Lopez
Senior Marketing Manager & Tourism I Art Gallery of NSW
Jane Zantuck
Assistant Director Marketing and Corporate Partnerships I National Gallery of Victoria
Annabel Sullivan
Executive Officer I CAOA
Signature Experiences of Australia

Our Signature Experiences showcase the best quality experiences on offer across Australia. From winery experiences, Aboriginal guided tours to luxury lodges, wildlife encounters, guided walking tours, cultural attractions and a round or two of golf. View Signature Experiences of Australia Brochure.

Australian Wildlife Journeys features Australia’s independently owned and operated wildlife tour operators offering unparalleled connection to Australia’s most spectacular natural environments. Iconic and immersive wildlife encounters include bird watching, whale watching, marsupial spotting and snorkelling.

Cultural Attractions of Australia is an industry-led collective of iconic Australian arts and cultural attractions that have joined forces to present the best of Australia’s cultural offering to the world. Each attraction has developed premium experiences, ensuring unrivalled access and attention for guests who can
expect the unexpected.

Discover Aboriginal Experiences is a collective of inspiring and transformational experiences guided by Aboriginal people who share their country and bring the landscape to life through their stories. A diverse range of experiences are on offer including quad biking, kayaking, hiking, fishing, mud crabbing, sightseeing, art and food.

Great Golf Courses of Australia provides access to some of Australia’s leading golf courses including the country’s seven World Top 100 course listings: Barnbougle Dunes and Barnbougle Lost Farm, Cape Wickham Links, Kingston Heath, New South Wales, and Royal Melbourne (East and West).

Great Walks of Australia offers walking experiences that engage walkers in some of the world’s most spectacular terrain. These walks inspire travellers to explore Australia’s diverse landscape, where guests reconnect with nature in small groups led by expert guides with a deep
understanding of the environment.

Luxury Lodges of Australia is a collection of independent lodges and camps offering unforgettable experiences in Australia’s most inspiring and extraordinary locations. These lodges are exclusive by virtue of their location, intimate size and personalised delivery of uniquely, genuinely, Australian experiences.

Ultimate Winery Experiences Australia is a collection of premium award-winning wineries in Australia’s most renowned wine regions. These wineries are not just places to sample and purchase wine, but offer a
diverse and unique range of cellar door, dining and private touring experiences.

Credit: Australian Institute of Sport I CAOA

Cultural Attractions of Australia Board
Angelique Brcic
Chair I Program Manager I Port Arthur Historic Site
Erin Lightfoot
Vice Chair I Director I Lightfoot i1
Sarah Hitchcock PSM
Secretary I Head Commemoration and Visitor Engagement Australia I War Memorial
Tristan Hoffmeister
Treasurer I Chief Operating Officer | National Portrait Gallery
Alex Cutler
Head of Finance I Sydney Opera House
Mark Hemetsberger
Chief Marketing Officer I Sovereign Hill
Bronwyn Klepp
Head of Marketing | Queensland Art Gallery I Gallery of Modern Art
Julieta Lopez
Senior Marketing Manager & Tourism I Art Gallery of NSW
Jane Zantuck
Assistant Director Marketing and Corporate Partnerships I National Gallery of Victoria
Annabel Sullivan
Executive Officer I CAOA

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DATA PROTECTION AND PRIVACY POLICY


Compliance with privacy and data protection laws
We recognise that your privacy is important to you and we value the privacy of every individual and are committed to the protection of personal data. Our privacy policy complies with applicable privacy laws in processing personal data including the Privacy Act 1988 (Cth) and the General Data Protection Regulation ("GDPR") (which gives certain rights to individuals who are based in the European Union ("EU") during their interactions with us). Our policy sets out how we collect, use, disclose and otherwise manage personal information about you. We invite you to check our website regularly for any updates to this privacy policy.
General Privacy Statement
You may visit the Cultural Attractions of Australia website without telling us who you are or revealing any personal information about yourself. However Cultural Attractions of Australia does give you the opportunity to provide to us some of your personal contact information in order to interact with you and with our member attractions. This information includes your name, email address and country of residence and state or territory, if you are from Australia. We will only use this information for the purposes described in this policy statement.
Types of information collected
We may collect and hold personal information about you, that is, information that can identify you, such as your name, address, contact details and other information relevant to providing you with the services you are seeking.
Purposes of collection of data
We will collect and use your personal information generally for one or more of the following reasons: We will only process personal data that is necessary to carry out our services as determined by the nature of your interaction with us.
Methods of collection
Personal information will generally be collected directly from you through the use of our standard forms, or over the internet, or through interaction with our social media channels, or via email or through telephone conversations or meetings with you. There may, however, be some instances where personal information about you will be collected indirectly because it is impractical to collect personal information directly from you. We may obtain personal information about you from our members or other affiliated organisations, where the transfer of your information to us is appropriate and lawful, and in keeping with this privacy policy.
Failure to provide information
You acknowledge that if the personal information you provide to us is incomplete or inaccurate, we may be unable to provide you with the services you or they are seeking.
Internet users
If you access our website, we may collect information about your interaction via our website in the form of your IP (internet protocol) address and domain name. Also, our website may from time to time use cookies. The main purpose of cookies is to identify users and to prepare customised web pages for them. Cookies do not contain personal information per se, but they may link back to a database record about you. We may use cookies to monitor usage of our website and to create a record of when you visit our website and what pages you view so that we may serve you more effectively. We have carefully chosen these cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times. In addition to the controls that we provide, you can choose to enable or disable cookies in your internet browser. No attempt will be made to identify users or their browsing activities unless we are compelled to do so by law. The data and log files may be preserved indefinitely and used at any time and in any way necessary to prevent security breaches and to ensure the integrity of the information supplied by Cultural Attractions of Australia. Your personal information will not be released unless the law permits or requires it or your permission is granted.
Links to other websites
This website contains hyperlinks to websites owned and operated by third parties. You acknowledge that we will not be liable in respect of any breach of data protection or privacy laws arising out of your interaction with a third party or third party website (whether or not you have accessed the third party website via a link from our website).
Security of personal data
If and when we provide your personal information to our members or other affiliated organisations, we will use our reasonable endeavours to ensure that those third parties have in place adequate policies in order to provide similar protection of your personal data and privacy in accordance with applicable privacy laws. However we do not accept any responsibility or liability for the privacy practices for any third parties.
Use and disclosure
We use and disclose personal information about you generally for the purposes for which it is collected. We may also disclose personal information about you to:
Storage of your personal information
We keep your personal information for as long as is reasonably necessary for the purposes for which it has been collected. In any communication we send you, there will be the option for you to unsubscribe. We will actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or consumer need for it to be retained.
Security
We store your personal information in different ways, including on paper and in electronic form. We take commercially acceptable measures and comply with all applicable privacy laws to ensure that your personal information is stored safely to protect it from misuse, loss, unauthorised access, modification or disclosure. These may include both electronic and physical security measures.
Access
You may be entitled to access the personal information we hold about you, or request for this information to be deleted, upon written request. We will endeavour to provide you with access to the personal information requested within 30 days. We may charge you a reasonable fee for processing your request. We may decline a request for access to personal information where privacy laws require us to do so. If, upon receiving access to your personal information, or at any other time, you believe the personal information we hold about you is inaccurate, incomplete or out of date, you should notify us immediately. We will take reasonable steps to correct the information so that it is accurate, complete and up to date.
Data Protection Officer
Our Data Protection Officer is responsible for all matters concerning the proper management and legal compliance of data protection and privacy matters. The Data Protection Officer:
Reporting data and privacy incidents
If you become aware of a data or privacy incident, including an actual or suspected data breach, you should immediately report this incident via the Contact Us page on our website. A data or privacy incident means an actual or suspected data breach as defined under applicable privacy laws including:
Complaints relating to how we handle your personal data
If you are concerned that your personal data has not been handled in accordance with our data protection and privacy policy, you may lodge a written complaint to our Data Protection Officer and your complaint will be appropriately investigated and a response provided to you as soon as practicable. If you are unhappy with the way that we are using your personal data, or if you are not satisfied with our response to a complaint, you may lodge a complaint with the Office of the Australian Information Commissioner (to the extent that the Privacy Act 1988 (Cth) applies) or, if the GDPR applies, with the Data Protection Authority.
Feedback
If you have any queries about our privacy policy or the way in which we handle your personal information, please contact us: Data Protection Officer Cultural Attractions of Australia PO Box 5548 West End QLD 4101
More information
For more information about privacy in general, including advice regarding making a complaint or notifying of a data breach, you can visit the office of the Australian Information Commissioner at www.oaic.gov.au This privacy policy may change from time to time. The policy was last updated in March 2019
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