Cultural Attractions Of Australia Unveils Five Case Studies To Showcase Sustainability Initiatives Of Members.
Cultural Attractions of Australia – a collection of the nation’s most iconic attractions – celebrates the diverse history, art, culture and sport that has defined Australia’s identity. It provides a range of immersive experiences that connect individuals and groups with the artists, curators and experts who create, protect and showcase our key cultural attractions. As the demand for these authentic journeys of discovery grows, it is timely to highlight how the collection supports sustainability and offers sustainable tourism experiences.
The collective and its members are committed to sustainability. The historical value that is an essential part of most of these landmarks may be described as sustainable. Cultural Attractions experiences that honour our First Nations people encompass elements of both historical and future sustainability, as do those that showcase our government’s history, settlement stories and our nation’s sporting achievements. For each member of the collective, protecting and sustaining our nation’s story is at their heart.
Says Annabel Sullivan, Executive Officer, Cultural Attractions of Australia, “We recognise that travellers are increasingly making choices about their tourism and travel experiences based on their commitment to sustainability. We’ve created five case studies to showcase our portfolio’s extensive sustainability initiatives.”
Cultural Attractions reviewed its members’ sustainability goals and programmes considering the following six principles:
- Honour our First Nations people, from whom we have much to learn
- Showcase the attraction’s voice for sustainability – a voice of advocacy and education
- Promote and share the collection’s tourism stories that inspire sustainability
- Identify and unpack sustainability practices in experiences
- Identify storytellers for sustainability
- Articulate where current attraction redevelopments are responding to the need for sustainability.
The case studies highlight the exceptional sustainability credentials of several members. For further details of Cultural Attractions of Australia’s five case studies: